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Care Home Marketing Services
Below you'll find a full list of the services we provide to help you market your care home.
This a carefully curated range designed to provide everything you need for marketing your care home. Please watch the video for more details.
Care Home Marketing Services
Below you'll find a full list of the services we provide to help you market your care home.
This a carefully curated range designed to be a complete system for marketing your care home. Please watch the video for more details.
Care Home Marketing Services
Please choose your area of interest and click on the link in the navigation box below to go straight to that section
CAPTURE
Find and capture new leads for your care home
NURTURE
Convert new enquiries into show-arounds
CLOSE
Convert show-arounds into new residents
Capture
Services that find and capture new leads for your care home
Google Search Ads For Care Homes
Google Search Ads For Care Homes
Get your home in front of people who are sat at their computer actually looking for a care home for their loved one right now. What better enquiry is there than that?
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Facebook Ads For Care Homes
Facebook Ads For Care Homes
Do you use Facebook? Do your friends? So do most of the people on the planet. Get carefully targeted and compelling ads for your care home in their news feed.
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YouTube Ads For Care Homes
YouTube Ads For Care Homes
You never know when someone might need a care home. YouTube Ads are a great way to get your care home in front of them when they do.
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CareChat Website Lead Capture ChatBot System*
CareChat Website Lead Capture Chat ChatBot System*
Most of the people who visit your website leave without taking and action, even if they are looking for a care home.
Our unique Lead Capture Chatbot captures their details and engages them while they are on the website. It typically doubles the leads generated from the website.
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Community Engagement Training
CareGuides - Our Unique Referral Platform
Despite the internet, building links and engaging with the local community and health and social care professionals is still the best way to generate enquiries for your care home. Our training shows you the best way to do.
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Local Search Ranking Service*
Online Directory & Google Business Page Service*
If you don't show up on he first page of results when someone is searching on Google for a care home in your location, you might as well be invisible.
We help you dominate the results with multiple listings including the all important Google Business Profile.
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Nurture
Services that convert new enquiries into show-arounds
Automated Website Lead Capture & Follow-Up Nurture System For Care Homes *
Automated Website Lead Capture & Follow-Up Nurture System For Care Homes *
The longer it takes to follow up an enquiry, the less chance you have of them becoming a customer.
Our system provides instant follow up by text and email to start the conversation and cut out your competitors. It also continues the follow up automatically so they know, like and trust you.
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Get More Reviews*
Review Capture & Display Service*
All other things being equal, the home with the most and best reviews and testimonials wins. You need these everywhere, not just on carehome.co.uk!
We get them for your using our CareMarketingSystems software*.
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Remarketing Ads
Remarketing Service
Be seen everywhere!
Our remarketing ads keep your care home top of mind while someone is deciding on the best home for their loved one, greatly increasing the chances of them booking a show around with you.
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Leads From Social Media*
Social Leads System*
Everyone knows social media is crucial to generating enquiries by showing how great life is in your care home. But switching between platforms to post content and respond to messages is time consuming and exhausting!
So why not let us do the hard work for you!
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Care Home CRM System*
CRM System*
Still trying to track enquiries and do reporting with Google Sheets or bits of paper?
The CRM in our CareMarketingSystem software means you'll never lose an enquiry again. You can see exactly what stage the enquiry is at, how many current enquiries you have, and schedule the next step (with reminders).
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PR & Publicity
PR & Publicity
Get your good news stories in the local press and spread through the community. It's great for generating enquiries and building your local reputation.
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Care Home Websites
Care Home Website Design & Build
This is the single most important weapon in your marketing arsenal. It us used by EVERYONE to check you out before making and enquiry or booking a show around. You can't afford to mess it up!
Since 2008 we've helped more than 850 care home owners and managers and built more care home websites than we can remember. We've tested every single component to come up with the perfect care home website formula. Why not let us build one for you?
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Care Home Website Hosting
Website Hosting
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CareHomeVideo - Specialist Care Home Video and Photography
Care Home Video - Specialist Care Home Video and Photography
To compete successfully in today's crowded care market place you need to stand out and showcase your care home at its best.
Having great professional photography and beautifully shot engaging videos is one of the best ways to achieve this. Please click the button below to visit our Care Home Videos website.
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*CareMarketingSystems Software - This is our marketing automation software that has been developed specifically to power all the marketing services & software a care home needs. All services marked with * use this software with desktop and mobile phone app versions.
Close
Services that convert show-arounds into new residents
CareCall - Call Tracking & Recording Service
CareCall - Call Tracking & Recording Service
The average value of a resident to a care home in the UK is over now well over £40,000.
Do you really know how well your staff are capturing enquiry details? Are they giving out the right information, handling the call properly, and giving the right impression of your home?
Are they even answering the calls at all?
Our call tracking service reveals all and ensures you never miss and enquiry again!
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CareCallGuardian - Call Quality & Call Lead Reporting Service
CareCallGuardian - Call Quality & Call Lead Reporting Service
Don't have time to listen to the call tracking recordings?
We listen to all the recordings of incoming telephone calls for you to identify new enquiries and check call quality.
We list the new enquiries and send you a weekly summary so you can see how many there are and listen to the call recordings yourself.
We also flag up and mishandled calls where additional training may be required and any complaints or disputes.
When you use our CareMarketingSystems software we also enter the new telephone enquiries on to the CRM system to save your staff time.
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Mystery Shopper Service
Mystery Shopper Service
We pose as a new enquiry and shop your care home.
You get a report of the home's performance broken down into ratings for the 22 different components of the perfect show around. This is action plan with a red, orange or green rating for each item.
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Care Home Telephone Training
Care Home Telephone Training
Using our call tracking service almost always reveal a need for staff training on how to answer calls and take enquiries. But then what?
Our expert and experienced staff do fun, educational and engaging training sessions to bring everyone up to scratch. These can be in person of via live video link.
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Care Home Sales & Show Around Training
Care Home Sales & Show Around Training
We routinely expect care staff to be expert sales people responsible for the equivalent of selling a top of the range Mercedes. There's no wonder they fail and there are empty beds!
We train them and give then the skill, techniques and confidence to turn show arounds into new residents.
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Online Marketing Training & Community Portal
Online Training & Community Portal
In person or video link training is best. But what if you have a new member of staff that joins or it's a while since staff have received and call handling and show around training?
Our online portal contains all our best training condensed into video courses that your staff can take at any time and revisit regularly.
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