“Simon’s work has made a massive difference to our reputation and presence in the marketplace. He encouraged us to think hard about what makes us different from other care homes, and about who makes placement decisions, and then crafted marketing materials around those themes, including a new identity, brochure, and website.
He also encouraged us to maintain a blog site with stories about Rose Lodge and with compelling content about dementia and dementia care, so as to build a trusted relationship with prospective residents at an early stage. This blog site has been a stroke of genius by Simon – it has been very effective at communicating our message to the wider market, and we are now getting regular enquiries from around the Devon area.
Rose Lodge has been full for six months, with a solid waiting list of full-fee residents. The demographic of people joining Rose Lodge has changed – people are now making an early and positive decision to join Rose Lodge, in some cases well before they have to. While there is no substitute for having a story to tell, it helps a lot to tell that story effectively”